PDF Ebook Consumer Behavior: Buying, Having, and Being (12th Edition)
PDF Ebook Consumer Behavior: Buying, Having, and Being (12th Edition)
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Consumer Behavior: Buying, Having, and Being (12th Edition)
PDF Ebook Consumer Behavior: Buying, Having, and Being (12th Edition)
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About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, the International Council of Shopping Centers, and the U.S. Department of Commerce. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications. Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, the New York Times, Self, USA Today, and the Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He acts as consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the United States and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices. He has three children, Amanda, Zachary, and Alexandra; a son-in-law, Orly; and three granddaughters, Rose, Evey, and Arya. He lives in Philadelphia with his wife Gail and their “other child,” a pug named Kelbie Rae.
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Product details
Hardcover: 624 pages
Publisher: Pearson; 12 edition (January 24, 2016)
Language: English
ISBN-10: 9780134129938
ISBN-13: 978-0134129938
ASIN: 0134129938
Product Dimensions:
8.6 x 1.1 x 11 inches
Shipping Weight: 3.1 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
165 customer reviews
Amazon Best Sellers Rank:
#38,004 in Books (See Top 100 in Books)
I am about to graduate from Northeastern and this was the book for one of my final elective courses, Consumer Behavior. I run several websites so it is absolutely critical to me to understand how web visitors think about content, make selections, and build affinities with brands. The book provided wonderful information in all areas.The book is full color and provides a wealth of examples of ads, labels, and other material so you can understand what is being presented. You can see visually how some styles of promotions draw users in, while others repel the users to convince them to stop doing something (for example, using drugs). The book uses real life stories mixed in with theoretical explanations to help you explain the concepts.There is a good mix of cross-cultural information, to help readers understand how marketing to an American audience differs from marketing to the Chinese, for example. It also delves thoroughly into sub cultures, from African Americans to tweens to Harley riders. It discusses the challenges of narrowing down social class in our mobile society. It discusses how buyers have ongoing "wars" in their heads between the rational decision making process and the emotion-driven pleasure center.I enjoyed the book immensely and found much of its material immediately valuable for my daily work. I imagine most people who read this will find it helpful, if not for what they do for a living, then in how they themselves are being marketed to and are making decisions.I have a minor "factual" issue I'd like to point out. On page 535 the author perpetuates the myth that we don't throw rice at weddings now because it makes birds' stomachs' explode. This absolutely is NOT TRUE. Birds eat rice naturally and their bodies deal with it fine, even when it's not cooked. There were no rice cookers in nature :). The reason churches asked people to stop throwing rice is that it's a royal pain to clean up.So, that point aside, I do recommend the book.I purchased this book with my own funds to take my class.
This book gets the job done, but certainly needs to be thrown away when I return it in a few days. I used this book for my consumer behavior course in college. The entire book has been vandalized with snarky remarks and inappropriate comments. I felt uncomfortable sharing this book with my friend in class because of the comments someone has written throughout this textbook. I was so annoyed when I had to read this book and look at the unnecessary remarks, however it was usable so I kept it and read through because it was so cheap to rent.
Interesting differences between peoples class and their purchases. Blue/white collar etc. Perceptions, attitudes, values, thought processes, how the internet has changed everything, and people are doing more online purchases than stores.
This book offers a beautiful perspective of the consumer's world with real world examples and lots of pictures for us visual folks. The author itself has a lucid writing style which enables him to flow through the book and making it seamless to read. There are a lot of " Haha " moments and included are real world facts and stats that will surprise you if you did not already know. This book is Good Game.
Rental for class. Book was overall in good condition except for page 201 & 202. I inspect my rentals before using and I noticed inside corner was ripped and falling out of book. I taped it back in, but hope that I dont get blamed for the tear as I treat all my rentals carefully.
It's a textbook. What could I possibly write about a textbook? It's informational. It's boring. Great for paperweight. This book does not stand out from any other marketing/business book. If you can avoid reading this book somehow and instead go out in the real world and just start a business and try something, do it. Real world experience is 1000% better than a textbook.
I really like this book. It has a very current focus that reaches around the world. It's easy to read and very informative. I am using it for a consumer marketing class that I'm taking. One of the things that I really like about this book is that it is full of advertisements from all over the world. I also have an interest in graphic design and advertisement, so I have a lot of fun reading this book and looking at the pictures!
This was one of the most interesting textbooks I've ever came across! Totally recommend even if you're not majoring in marketing!
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